My Goals for creating a free advertising market in transportation.
When sales slump due to a slow economy, a business owner’s first inclination is often to cut the marketing budget. After all, one has fixed costs and cash flow can be irregular. But marketing should be the last activity you eliminate or you risk an even faster downward spiral. Advertising your business and attracting new customers should be an ongoing process, and there are many things you can do that cost absolutely nothing. In these times money might be tight but the need for revenue is continuous, here are just a few suggestions.
Become the expert
Submit articles related to your business to the local paper, trade journals and professional organization’s newsletters. Choose a topic that reflects your expertise on the subject and makes sure your business is mentioned. You might also find a website that may be interested in letting you host a guest column. Whenever you get published, make copies and send them to all your current and potential customers.
Be a great public speaker
Professional meeting planners are always looking for presenters and workshop leaders for conferences. Research contact names in the Directory of Meeting Planners. When you do get the opportunity to make a presentation, be sure to collect business cards for a drawing to win a book or other prize related to your business.
Teach an adult education course – Trucking Schools
This is an excellent way for customers to see you as an expert and help advertise your business. This works especially well for service-oriented businesses such as financial planning, healthcare or tax preparation. Simply call your local school district or community college where adult education courses are offered. Better yet, offer free or inexpensive seminars at libraries, restaurant event rooms or a friend’s office.
Reward referrals $$$
One of the best ways to get new customers is to enlist the help of your current ones. Offer a reward of free merchandise or services for any lead that turns into a new business. If you publish a catalog, include a card where customers can provide the name and address of someone else who might want to receive one. When you get a new customer from a referral, be sure to send the source a personalized thank you note along with their reward.
It’s crucial to keep in touch with your current customers as well as potential ones, and what could be easier than sending out a regular newsletter? After you obtain permission from the recipients, you can describe new products, offer coupons and provide links to articles online your customers might be interested in reading. Keep it simple with pure text or include photos and other graphics.
Make the most of (free) public relations
Whenever there is an event of any significance in your business, be sure to send a press release or a simple e-mail to all the local newspapers and TV stations. Whether it’s a new product, a big order or expansion plans that might result in new jobs, they will probably want to hear about it. Local radio stations also look for interesting people to interview, so find the producers’ contact information and let them know you’re available.
Start a blog or contribute to a forum
This can be a great way to drive traffic to your website and keep a conversation going with your customers. There are several free blogging sites to get you started, I recommend Blogger, WordPress or Tumblr. Here you should post any type of news, promotional messages or information related to your product or services. Another way to get your name out there is to contribute to online discussion groups (without making it obvious you’re advertising). Find the forums that relate to your business by typing in keywords at the top online group websites. I recommend Google, Yahoo and MSN groups. Be very careful when using forums to advertise. Many discourage users from bombarding discussions with their own links or promoting their business. Find a forum built for this type of promotion, otherwise, you could lose credibility.
If you sell any type of product used by families, contact your local PTA and offer a special shopping night where a percentage of the proceeds will be donated to the school.
My point is simple if you build it they will come we have surpassed our goals of numbers. Now I would love to see the big push –
We are asking anyone who would like to use our board free of charge – ABSOLUTELY NO COST post away please send the links of your ads out to your own social media. Get the word out !! That’s all we ask in return !!
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